Performance of Top 5 Consumer Finance Apps on Unified Platform in Italy Q2 2025

During the second quarter of 2025, the performance of Italy's top consumer finance applications on a unified platform showcased varying trends in downloads and active user engagement.

Revolut: Send, spend and save experienced a steady increase in weekly downloads, culminating at approximately 78K by the end of June. The app also saw a rise in active users, starting from 2.5M in early April and reaching over 3M by the end of the quarter.

ING Italia - Banca Online saw an impressive climb in both downloads and active users. Downloads peaked at around 115K in the last week of June, while active users grew steadily from 46K to over 527K throughout the quarter.

Intesa Sanpaolo Mobile maintained a consistent download rate, averaging around 25K weekly. Active user numbers remained robust, with a slight increase from 7.2M to 7.4M by the end of the quarter.

BancoPosta experienced a gradual decline in downloads, dropping from 25K to approximately 16K by the end of June. Active users also saw a decrease, from 5.2M to just over 4M.

Splitwise showed stable revenue generation, with weekly earnings hovering around $1.5K to $2.2K. Downloads increased to around 17K by the end of the quarter, while active users climbed from 586K to over 701K.

These insights, derived from Sensor Tower's data, highlight the dynamic landscape of consumer finance apps in Italy. For more detailed analytics and trends, visit Sensor Tower for comprehensive insights.